Your brand story is the star of the show
By leveraging content marketing techniques like product placement and allying a brand to a personality we can exponentially maximize our advertising efficacy while tracking and measuring along the journey to evolve storylines along the way.
Product placement
is a marketing technique in which a product or service is showcased in some form of media, such as television shows, movies, music videos, social media platforms, or even ads for other products. This is also referred to as an embedded marketing strategy.
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Television & Film
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Video Game
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Social Media
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Verbal Placement
This form of product placement offers visual placement in movies and television shows. Prominent characters may be using a particular product or service, even if it’s never called out by name.
Marketers can pay for virtual product placement in a video game. Given the narrative nature of modern games, and advancements in digital editing technology, these products may show up in much the same way that they might appear in a movie.
Brands can pay a social media personality to use their products in their posts.
A more subtle form of influencer marketing involves paying a well-known figure to talk about a product or service during the course of an interview, or even while out in public